Mark Slipp, a seasoned executive consultant with over two decades of diverse experience, combines a robust financial acumen with innovative marketing and strategy insights. A passionate learner, Mark has devoted over 30 years to understanding the intricacies of business and industries, providing him a unique ability to quickly spot growth opportunities for clients.
His proficiency extends across multiple sectors due to his comprehensive and dynamic knowledge base. Whether a startup trying to demonstrate market fit or a mature organization looking to deepen market penetration, Mark's expertise ensures organizations navigate their unique growth trajectories successfully..
His career highlights include serving as President of Marshall Capital Corporation, Managing Partner at MCC Partners and various startups. Starting his career in finance, Mark journeyed through the creation and sale of several tech startups. These ventures underline Mark's ability to leverage technology for corporate wellbeing and growth.
Mark is proud of his philanthropic contributions, evident through scholarships he has established and his services on numerous charity boards. His dedication extends beyond business growth, reflecting a commitment to societal betterment.
With his comprehensive knowledge, coupled with his continuous learning attitude, Mark brings invaluable insights to any organization. His leadership is characterized by innovation, strategic thinking, and a relentless pursuit of entrepreneurial growth and success.
Fueling Startup Success
We catalyze startup success through strategic high-growth opportunities, robust gross margin maintenance, and effective navigation of negative EBITDA. Leveraging lean methodologies for product development, he ensures market fit, accelerates customer acquisition, and implements efficient sales strategies. Additionally, Mark's focus on identifying strategic partnerships and future revenue streams ensures continual investment into technology and scalability, positioning startups for a prosperous future.
We guide startups through the growth phase by advising on maintaining revenue momentum, gross margins, and navigating EBITDA scenarios. Our strategic counsel aid in business scaling, sales and marketing efforts, team growth, R&D investment, and customer acquisition, enabling startups to transition smoothly into a robust growth phase while preserving profitability and efficiency.
Sustaining Revenue Momentum: Focuses on maintaining revenue streams:
Maintaining Strong Gross Margins: Helps startups sustain gross margins by:
Through our deep understanding and vast experience in these areas, we are a valuable asset for companies in their Expansion, later stages, helping them navigate growth, profitability, and expansion challenges effectively. With our extensive experience in building scalable business units at BMO and TD Bank, Mark Slipp excels at guiding late-stage companies through growth and expansion, optimizing their operational efficiency, and enhancing customer relationships. His expertise ranges from deepening market penetration and entering new markets to evaluating growth strategies and fostering product development, effectively addressing the key challenges of sustainability and profitability.
Through our deep understanding and vast experience in these areas, we are a valuable asset for companies in their Expansion, later stages, helping them navigate growth, profitability, and expansion challenges effectively. With our extensive experience in building scalable business units at BMO and TD Bank, Mark Slipp excels at guiding late-stage companies through growth and expansion, optimizing their operational efficiency, and enhancing customer relationships. His expertise ranges from deepening market penetration and entering new markets to evaluating growth strategies and fostering product development, effectively addressing the key challenges of sustainability and profitability.
Tools and Tactics Adoption of Technology:
Adoption of Technology: Highlighting our adoption of cutting-edge tools like Generative AI, GitHub Copilot, ChatGPT, Midjourney AIPRM, and more." understanding the impact of Moore's Law on development of new SAAS solutions, and competition.
The Benefits of Technology Utilization for Startups: Technology has revolutionized the business world, and startups are no exception. Technology has made it easier than ever to start a business, reach customers, and scale quickly. Here are four ways technology can help your startup succeed.
1. Reach more customers. Technology has made it easier than ever to reach customers around the globe. With a website and social media, you can reach anyone with an Internet connection. You can also use targeted online advertising to reach your ideal customer.
2. Start quickly and cheaply. In the past, starting a business required a lot of upfront investment. You needed to rent office space, buy equipment, and hire staff. Today, you can do all of that online. You can even outsource many business functions, such as customer service and accounting.
3. Scale quickly. Technology also makes it easier to scale your business quickly. With online tools, you can track your progress and see what's working and what's not. You can also automate many processes, such as marketing and order fulfillment. This frees up your time so you can focus on growing your business.
Contact:
Mark Slipp is an accomplished consultant assisting startups at all stages. His experience spans from building scalable business units at BMO and TD Bank to implementing growth strategies and product development. Leveraging advanced technologies, he aids startups in their journey from inception to expansion. Mark's expertise covers sustainable revenue growth, EBITDA positivity, customer relationship management, market penetration, and technology-driven scalability, proving crucial in navigating growth and profitability challenges.
Please feel free to contact us to inquire how we can assist your growth:
Mark Slipp
416.82977498
ABOUT THIS GROUP
Is it possible that we’re characters in an advanced civilization’s computer simulation.
Our own video games have advanced at a rapid pace, from Pong in the 1970s to immersive virtual reality today.
We will undertake an examination of hypothesis with perspective on understanding reasoning of individual functioning charac
ABOUT THIS GROUP
Is it possible that we’re characters in an advanced civilization’s computer simulation.
Our own video games have advanced at a rapid pace, from Pong in the 1970s to immersive virtual reality today.
We will undertake an examination of hypothesis with perspective on understanding reasoning of individual functioning characters within hypothesis, Group and member interested in exploring hypothesis in ongoing effort to better understand and improve our world. Our world is filled with troubles large and small yet outstanding individuals are often bizarrely motivated. No subject should be off limits of group insofar as discussions remain with in bounds of respect and decency to seeking truth. Examination of the research of Martin Savage, Robert Rupert, Nick Bostrom plus Neil deGrasse Tyson Richard Dawkins research
What if we are computer simulations? Are we a simulation from our future offspring?
Start with known laws of nature, use our collective computer processing power, develop better understanding of quantum fluctuations, is a computer programming bit consistent with a planck length wavelength?
Do not be afraid to research and understand why(e.g., including molesting priests and their inherent history? Is it a requirement in game level when you establish an agrarian society to then establish artificial man made religions to control masses like christianity and islam to subsequently witness how long it takes societies to unbundle themselves from autocratic shackles?) Join our Group on Linkedin: https://www.linkedin.com/groups/8536655
Mark is someone who sees all the technology and business pieces on the table and assembles transformational new methods, products, services and ways of working - “Full Stack Digital Thinking”. He believes digital means more than information and technology, or data, which are raw materials and looks to add value or solve problems using dig
Mark is someone who sees all the technology and business pieces on the table and assembles transformational new methods, products, services and ways of working - “Full Stack Digital Thinking”. He believes digital means more than information and technology, or data, which are raw materials and looks to add value or solve problems using digital.
Mark lives in the thick of an embracing digital transformation and develops models and estimates all dimensions of how an industry may be digitized. The subsequent data usually provides actionable insight into the KPIs to drive business goals, efficiently and effectively via Brand, CRM, Attribution, eComm, SEO, SMO, Mobile Engagement, Content Management. Mr. Slipp works directly with partners to employ best practises and take advantage of new technologies and negotiate and secure effective partnerships to grow business.
Mark works with clients and partners to grow their business and find and establish partnerships performing due diligence on M&A opportunities, Investigating new technologies, Solve key operational challenges. Through MCC advises private business ($5 Millions to $30 Million EBITDA) to develop partnerships exit strategies and negotiate private equity or strategic business acquisitions of all or part of their business. Mark Slipp is founder and President Golf 4 Millions Events, Inc. a digital media social platform SaaS and Competition which runs events and combines partners in communities throughout the USA. Mark is president of Marshall Capital Corporation a position he has held since 1998 and Managing Partner at MCC Partners (2004) based in Toronto, Canada.
Webland sees all the technology and business pieces on the table and assembles transformational new methods, products, services and ways of working - “Full Stack Digital Thinking”. We believe digital means more than information and technology, or data, which are raw materials and looks to add value or solve problems using digital. digital
Webland sees all the technology and business pieces on the table and assembles transformational new methods, products, services and ways of working - “Full Stack Digital Thinking”. We believe digital means more than information and technology, or data, which are raw materials and looks to add value or solve problems using digital. digital transformation almost always focuses on providing a better experience for customers. In this way, the concept of digital is bound up in our partners brands, recognizing this drives our decisions, we always ask, “is this better for the customer?” Rewards and Incentive Strategy our partners benefit from increased revenue, higher levels of member traffic community engagement and profit. Specialties: startup growth | strategic planning | opportunity assessment | team development & leadership | new business launches | distribution strategies & development | audience development | deal conception | customer acquisition | partner development | advertising solutions | content syndication | local media | vertical search | strategic partner management | mobile strategies
Ways to Grow Your Business Through Social Media Maintaining a strong social media presence takes a lot of work. The payoff can be incredible, though–growing your business through social media is very possible. For SMEs(small and medium enterprises) with limited resources, social media has been a blessing. Free social networks like Facebook, Twitter, Instagram and YouTube have been adopted enthusiastically by businesses for marketing, publicity, customer relations and market research purposes. But the sheer number of tools available can be daunting.
Sharing your data and insights on effective marketing and advertising techniques and strategies will transform your approach to growing your business value and profits. At ABI we need your help, and in exchange we are able to help you quantify the best approach to marketing and position your business for continued success. Each day as our confidential data algorithms continue to improve their accuracy with your help we are able to improve the transparency of what works and what doesn’t. You invest important capital on advertising and marketing and media, and it’s often a complex, opaque part of your business. But it doesn’t have to be. AdScience gives advertisers complete control of their audience data and digital ad spend through a fully transparent, confidential marketing dashboard. We apply transparency to the medium selection process and with our partners dramatically streamline the digital marketing value chain, saving our advertisers millions in fees and margins.AdScience provides powerful and affordable advertising management software to customers worldwide from multinational enterprises to small businesses and professionals. In all of our market areas, our approach is consistent. We focus exclusively on Business owners to drive sales growth with Marketing and Advertising Pros and strive to eliminate the complexity that they have been forced to accept from traditional enterprise Ad Agency vendors. AdScience delivers on this commitment with unexpected simplicity through products that are easy to find, buy, use and maintain while providing the power to address any advertising management problem on any scale. Our solutions are rooted in our deep connection to our user base, which interacts in our online community, thwack, to solve problems, share technology and best practices, and directly participate in our product development process. Learn more today at http://www.AdScience.co/. Since our founding, AdScience’ mission has been to provide purpose-built products that are designed to make Business owners and Leaders and Marketing and Advertising professionals’ jobs easier. We offer value-driven products and tools that solve a broad range of marketing management challenges – whether those challenges are related to print, radio, television, applications, billboards, flyers, web, digital, mobile or virtualization. We distinguish ourselves by refusing to accept the status quo established by enterprise ad agencies and vendors. Face it: The vast majority of marketing management tools today are difficult to use, expensive, and really do not address the realities of today’s real-world business and consumer management challenges. Sadly, business owners and advertising pros have resigned themselves to accept this as just another part of the job. But we do not think marketing and advertising has to be as complicated as its made out to be. At AdScience, we are fanatical about putting our users first in everything we do. We strive every day to deliver powerful functionality that is easy to use with one of the fastest and deepest datasets in the market.
Customer Acquisition Cost
Customer Lifetime Value
Essential KPI’s for your business CAC & LTV & CLV Key performance indicators (KPIs) supply statistical data that you can use to analyze trends, or to indicate problem areas. A key performance indicator (KPI) is a business metric used to evaluate factors that are crucial to the success of an organization. KPIs differ per organization; business KPIs may be net revenue or a customer loyalty metric. Introduction to Key Performance Indicators A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. http://www.adscience.co/kpi-s-cac-ltv Once you’ve selected your key business metrics, you will want to track these KPIs in a real-time reporting tool. KPI tracking can be done using dashboard software, giving your entire organization insights into your current performance. Learn more about how to track KPIs in a report or dashboard: Customer Lifetime Value CLV * Customer Acquisition Cost CAC To manage and predict future revenue growth and profitability, a company or professional must thoroughly understand its relationship with customers. At the heart of that understanding are two key metrics that often — and should be — evaluated together: customer lifetime value (CLTV) and customer acquisition cost (CAC). Individually, these metrics can provide insight into expected future revenue and expenses. When used in tandem, they can provide even greater insight. In this post, we delve deeply into these two metrics, highlighting some of the various ways each can be calculated and providing examples of real-world applications. Customer Lifetime Value (CLV) CLV [aka CLTV and LTV] is the expected net revenue generated from a customer over the course of your relationship with that customer. It can take many factors into consideration: revenue per customer, contract length, renewal rates, gross margins, etc. Your choice of calculation method will depend on your company’s business model, strategy, maturity and other factors. Here are just a few of the ways CLV can be calculated, starting with the simplest approach and increasing in complexity as they progress:
CLV method 1 Average Revenue Per Customer (ARPC) Customer Churn (%) This is the simplest calculation method, but it doesn’t take much into consideration. It takes the average revenue per customer (ARPC), which is calculated from either your monthly recurring revenue (MRR) or annual recurring revenue (ARR), then divides it by the time-matched customer churn rate (churn), which provides the proxy for how long you will have a customer. Usage: This approach can be leveraged when a simple or quick calculation is needed, gross margins are very high (95 percent or more), gross margins are unknown (new product) or there is no expansion revenue expected over the customer lifetime. Two things to note: • ARPC and churn need to be calculated with corresponding time frames. For example, if monthly recurring revenue is used for ARPC, then churn should be monthly. If ARR is used, then churn should be annual. • Churn rates should be for the number of customers lost during a given time period (1 – customer retention), not revenue ($) churn.
to access our calculator and learn more about CLV method 2, 3 , 4 and 5 visit us at:
ABI Dashboard
Our approach is to deliver "unexpected simplicity" and redefine the expectations business owners and professionals have for enterprise software. Simply put, we work to: Eliminate the complexity found in traditional advertising – making it easier to find, buy, deploy and maintain campaigns. Connect with our community marketplace – using daily interactions with our large, global user community to guide our product development and strategy. Constantly evolve our products – ensuring that our software is on point to meet the most important problems that business owners and professionals have today, and continues to deliver increasing value. Our company was built by network and systems engineers, data scientists and marketing strategists who know what it takes to manage today’s dynamic advertising, marketing and sales and business development environments. They combined this expertise with a deep connection to the marketing and advertising community to create advertising management products that are effective, accessible and easy to use. The result? Advertising management software that works for you – and that delivers on our promise of "unexpected simplicity." With a single system based on a fixed flat fee, clients can fully manage both their data and marketing planning, enabling safe and effective targeted advertising across premium, real-time and other AdScience inventory options. Save money! Earn more money! It’s your money, so you should know how it’s spent, where your campaigns are running, where they are working and even where they aren’t.Significantly increase ROI as a result.You’ll see how much more value you can get from your digital media budget when you have a transparent system aligned to your needs. Once you eliminate waste, your additional budget can go towards real ads seen by real people. Imagine the performance improvements.Get insights for any advertising medium; TV Radio Print Outdoor Flyers Website’s Social Mobile Sell more stuff. Join thousands of business who use AdScience to connect with customers and grow their businesses every day.
To Learn More about AdScience Technologies SaaS tools our Augmented Business Intelligence Platform and dashboard visit us at:
Augmented Business Intelligence
Augmented Advertising Intelligence
Golf 4 Millions Events, Inc. a digital media social platform SaaS and Competition which runs events and combines partners in communities throughout the USA. Golf 4 Millions is a nationwide Closest to the Pin competition. Golfers compete for millions in prizes. Golf clubs benefit from increased revenue, higher levels of member traffic and community engagement.
Mark works with clients and partners to grow their business and find and establish partnerships performing due diligence on M&A opportunities, Investigating new technologies, Solve key operational challenges. Through MCC advises private business ($5 Millions to $30 Million EBITDA) to develop partnerships exit strategies and negotiate private equity or strategic business acquisitions of all or part of their business.
In Private Equity we assist in company deep dives to quickly uncover critical issues regarding suppliers, competitive landscape, market trends, management, etc. MCC works with a select group of industry experts and professionals and establishes and runs limited market auctions and prepares companies strategically to find partnerships. Our innovation marketing and strategic guidance have resulted in more than $800 million improved equity value.
We assemble transformational new methods, products, services and ways of working - “Full Stack Digital Thinking”. We believe digital means more than information and technology, or data, which are raw materials and looks to add value or solve problems using digital. Rewards and Incentive Strategy our partners benefit from increased revenue, higher levels of traffic community engagement and profit. Specialties: startup growth | strategic planning | opportunity assessment | team development & leadership | new business launches. We embrace digital transformation and develop models and estimate all dimensions of how an industry may be digitized. The subsequent data usually provides actionable insight into the KPIs to drive business goals, effectively via Brand, CRM, Attribution, eComm, SEO, SMO, Mobile Engagement.
We love our customers, so feel free to visit during normal business hours.
Monday - Friday: 9am - 5pm
Saturday: By appointment
Sunday: Closed